
In a recent interview that OXM had with Peter Moore, the Xbox 360′s worldwide head of marketing, acknowledged the statement of the shortage of the 360 in the US, and went on to say that it will most likely be the same for the UK.
Certainly here in the US a lot of retailers have held inventory back to go on shelves, so that people can line up and have a chance of getting one. In Europe I believe it’s the same situation. Retailers want that buzz, they want people to line up and have the chance to get a console. But it’s hard. It’s good news/bad news. The good news is that Xbox 360 is a very desirable product, the bad news is that it’s not like baking bread. It has 1700 parts, we have to make them, pack them, and ship them. We’re trying to get everyone satisfied as quickly as we can but demand is huge.
I’m not sure I can guarantee that everyone will get one by Christmas. What we have done is encourage retail to keep a balance between pre-orders and first-come-first-served sales, both in North America and in Europe. On our part, our goal is to make as many as we can. We’ve got two factories working 24 hours a day.
So you can conclude that there will be shortages and that it will probably last a long while, just like the PSP shortage here in the UK (which has been going on for nearly 3 months).







