Apple modifies Intel TV Ad for the UK
2 Comments
Published March 7th, 2006 in Apple, Noteworthy, PC, Technology
Apple has changed the Intel ad for the UK and replaced it with words that make it a lot less effective. They have changed the voice over to remove the ‘dull little boxes dutifully doing dull little tasks’ line and replaced it with, ‘dutifully doing all the things PC’s were built to do.’ You can watch the ad for yourself here, and I’m sure that you’ll find that it is rubbish. Literally I think they might as well not air the ad because it sounds a bit stupid really. I wonder why though? It’s not as if the UK people would take offense more than the Americans. Who knows, but now it’s time for you to see the ad that will embaress Apple (ok, maybe that is a bit harsh).
UPDATE: I saw the ad on TV (Discovery Channel, I was watching MythBusters!) and I do have to say it wasn’t nearly as powerful as the original ad. I am still questioning why they changed it for the UK.
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It is a little tame, though it did make my wife ask about Intel and Microsoft, and she’s not a techie. I don’t think most consumers really care what’s in the box, just so long as it does what it’s meant to. I don’t know why they don’t showcase OS X a LOT more – I mean you can bet if and when Vista comes out Microsoft will plug it like crazy. They do ads about XP and fitting into your home life, etc. Why don’t Apple link up with their successful iPod campaigns, etc. and really hit home the digital lifestyle idea?
Dont excatly see the point in modifying an ad for the UK, but what i am intrested in is the music they play. Does anyone actually know excatly what tune/music that is? Remember it from alot time ago but cant think for the life of me what its called.. Any help would be fantastic..