How Mac Geniuses find out about new Apple products…
Published April 16th, 2006 in Apple, Shorts, TechnologyEveryone asks about new products. When is the new PowerBook going to come out? Is Apple every going to release a PDA? When I answer that I don’t know, I’ve actually been called a liar. Bluntly. Sadly, it’s not even a rare occurrence. The truth is, no one in the store knows anything. Sometimes we have vague notions that something might be coming out, but the notions are, indeed, vague. Vague as in, “Something’s going to happen,” not as in “New PowerBooks, but I don’t know the specs. We find out about new products when you walk into the store and ask for them.
“Hey, do you have the new MacBook Pros yet?”
Arrrru? What the hell is a MacBook Pro?
This is not exaggeration, and is all too common. Apple not only shields its product roadmap from the public, but also from all public-facing employees. And nearly all non-facing employees. The litmus test is “Are you actively involved on the project or the project’s marketing and rollout?” If the answer is “No,” then you are generally left clueless.
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