the mini Blog

The presence of GreenMyApple was quite mysterious, that is because they weren’t there. Outside the Olympia Hall where the expo was taking place, there was a Greenpeace rep, handing out GreenMyApple leaflets, with a huge banner and even a flag. The leaflet can be seen above, it isn’t the best quality as I scanned it in after it had been crumpled up a bit in my bag! A pdf version is available here, which I created. This uses the same scanned images, but is at a higher resolution.

I was actually keen to go to their stand, as I wanted to talk to one of their reps and collect some information. I honestly had no idea how ‘bad’ Mac’s are in respect of the materials they are made from. I am all for saving the environment, as long as there is truth behind what Greenpeace say. They were nowhere to be found, so when I came home I did some digging around on the internet and found that their stall was taken down by MacExpo organisers who “claimed they received complaints from unnamed sources“. Speculation has it, that it may have been Stevie, who didn’t like the reporting that Greenpeace did a while back. They gave Apple a ranking of 2.7/10 for the enviromentally friendliness of Apple’s hardware. A detailed overview can be found here (PDF). Though this is purely rumour, I can’t see anyone else who would actually protest against such a thing, especially as it is for the environment.

The volunteers for Greenpeace have said that they will go back tomorrow (ie, today) to MacExpo to continue their campaign. Iza Kruszewska, Greenpeace International campaigner at the expo said, “This reaction is totally over-the-top. Apple refuses to address our criticisms on their products, both for the recycling and for the use of harmful chemicals.” He added, “Instead of hiding their head in the sand, Apple should be a world leader in the greening of the electronics industry, not lagging behind.” He finished by saying that Apple should use cleaner components when making their product, to provide a free take-back program for recycling old Macs; and they challenge “the world leader in design to also be a world leader in environmental innovation” for Apple to have a “product range on the market by 2007 which is free of the worst toxic chemicals”

[via MacNN]

UPDATE: The real reason that GreenMyApple were thrown out of MacExpo, is because they were using ‘viral tactics’ to spread Apples, literally. Many companies were annoyed, that there marketing things were being replaced by green apples, and were randomly placing them in their booths. “The problem came to a head when one woman complained that they had placed an apple in her child’s pram and were taking photographs of him without her permission.” [link]